About Us

Two out of five Canadians are expected to develop cancer in their lifetimes, and an estimated nine Canadians will die of the disease every hour of every day. In fact, more Canadians die of cancer than of any other cause.

Simply put, Stand Up To Cancer Canada’s goal is to end cancer’s reign as the leading cause of death in Canada by building awareness and educating the public about cancer prevention, and by raising funds to accelerate research that will transform cancer from a disease that takes far too many lives to one that people survive.

Stand Up To Cancer Canada (SU2C Canada)—a program of EIF Canada, a Canadian registered charity—was created to utilize the entertainment industry’s resources to engage the Canadian public, health charities, government-funded agencies and corporations in the effort to make everyone diagnosed with cancer a survivor.