Privacy Policy

The Entertainment Industry Foundation, (a US 501(c)(3) tax-exempt organization), on behalf of its licensee Stand Up To Cancer Canada, (“SU2C Canada” or “we” or “us” or “our”), understands your concerns about privacy and your interest in knowing how your information is used and safeguarded, and we want to provide you with more information on these topics. This Privacy Policy (the “Privacy Policy”) describes the practices, policies and procedures related to our Website located at (the “Website”), including the types of personal information we collect on the Website, how we may use that information and with whom we may share it. Please note that this Privacy Policy applies only to our online information-gathering and dissemination practices, and does not apply to any of our practices conducted offline. By visiting the Website, you are accepting the practices, policies and procedures described herein, and you are further indicating that you agree to be bound by the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not visit or use any of the links on our Website. We may update this Privacy Policy from time to time, so please check this Privacy Policy periodically for changes. If you have any questions about this Privacy Policy, please do not hesitate to contact us at .(JavaScript must be enabled to view this email address).


The notifications provided by this Privacy Policy include:

  • what personally identifiable information we collect from you through the Website,
  • how we use the information we collect,
  • with whom the information may be shared,
  • what choices are available to you regarding collection, use and distribution of the information,
  • the kind of procedures we employ in an effort to hinder the unauthorized access, use or disclosure of information you provide to us,
  • how you can make changes to the information we collect about you,
  • how you can learn about changes to our privacy policies, practices and procedures


Personal Information You Provide And How It Is Used: You may freely visit our Website without being required to provide us with any personal information. However, certain requests and features do require that you provide us with some personally identifying information (such as name, address, and email) and other information of your choice, as more particularly described below. We do not knowingly collect sensitive personal information, such as information about medical or health conditions. Please do not send confidential information to us directly through the Website, or by email to any of the contact email addresses listed on the Website. Join Us: If you want to join SU2C, you will need to provide us your email address and zip code, and in doing so you will be opting to receive our email newsletters and other communications. You may unsubscribe from these emails at any time by using the link provided in the footer of all such emails. Email recipients may also contact us via email and we remove their opt-in status in Blackbaud; this suppresses all future emails. Donate: If you make a donation through the Website via any of the “donate” options we provide, you will be asked to provide certain personally identifying information, as well as your credit card billing information in order to process the donation. These online giving transactions are processed on a secure server. Any third-party provider with whom we work has its own privacy policy and other legal terms, and we encourage you to read and review these terms carefully on their website. Volunteer: We provide you the opportunity to volunteer in your community. If you choose to volunteer, you will be required to provide us your name and phone number, and you will also have the option to provide us your phone number and home address. Blogs: We provide you the ability to comment on our blogs. In order to leave a comment on one of our blogs, we ask that you provide your name and email address; you can also request to be notified of follow-up comments. Email Newsletter: If you opt to receive our newsletter, we will ask you to provide certain personally identifying information, including your email address, first and last name, home address and country of origin. Depending upon what you subscribe to, you may receive emails on a variety of subjects. You may unsubscribe from these emails or modify your “email preferences’ previously selected at any time by using the link provided in the footer of all such emails. Automatic “system-generated” emails will provide a link to the SU2C “account management portal” where you will be able to manage your email subscriptions. Email recipients may also contact us via email and we remove their opt-in status in Blackbaud; this suppresses all future emails. Contact Us: We provide a “contact us” link in the “footer of the Website. If you contact us through the link, we will ask that you provide certain personally identifying information, including your first and last name, and email address, and you may have the option to provide additional personally identifying information. We may use the information to contact you back and to respond to any requests. Club Application: If you want to start a school club to support SU2C, you will be required to complete an application form, and you will asked to provide a variety of personal information, including your name, phone number and school, as well as, if applicable, provide some personally identifying information about other individuals that may be involved with the club. Fundraising Proposal: If you choose to submit a fundraising proposal, you will be required to complete an application form, and you will be asked to provide a variety of personal information, including your name, phone number, company title and address. Honorary Online Fundraising: If you choose to fundraise online on SU2C’s behalf – by either launching your own fundraising page, launching a team fundraising page, or joining an existing fundraising team - you will be asked to provide a variety of personal information including your name, phone number and address. Special Promotions and Purchases: From time to time, we may offer users the opportunity to participate in sweepstakes, contests and surveys (“Special Promotions”). If you choose to participate in these Special Promotions, you will need to provide personally identifiable information, such as name, mailing address, e-mail address, phone number, and date of birth. Your information may be collected by SU2C or by a third party, such as a co-sponsor or a vendor involved in, or providing services in connection with, a Special Promotion. Shop: Please note that if you opt to purchase something from our web store (located at or from a link on our Website) all the information you submit will be subject to the privacy policy of our third-party vendor, Delivery Agent. Therefore, we recommend that you read the privacy policy prior to making a purchase so that you are informed of Delivery Agent’s privacy policies, practices and procedures.

Non-Personal Information We Collect by Automated Means And How We Use It:

We collect certain information by automated means when you visit the Website. The information collected may include usage information, such as the numbers and frequency of users to the Website, pages visited, web browsing histories, online purchases and searches, social networking activities and similar data. If gathered, this this data is used in the aggregate, and not in a manner that is intended to identify you personally. This type of aggregate information may be shared with third parties at any time. In addition to the third-party tracking services mentioned above, we also collect this information through various other means, including “cookies,” “web beacons” and IP addresses, as further explained below. Cookies - A cookie is a piece of information that a web server may place on your computer when you visit a website. Cookies are commonly used by websites to improve the user experience. Many cookies last only through a single website session, or visit. Others may have an expiration date, or may remain on your computer until you delete them. We may use “session cookies” in order to enhance the user experience and for other web related purposes. These session cookies are not linked to personally identifiable information. We may also use cookies for other purposes, including to maintain continuity during a user session, to gather data about the usage of our website for research and other purposes, or to store a user name or related login credentials so that you do not have to provide this information every time you return to our Website. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all the features on our Website. Our cookies do not gather personally identifiable information. In some cases, SU2C Canada may also use another company to operate web servers for our Website. SU2C Canada uses the cookie information gathered by these companies in the same manner as stated in this Privacy Policy. Web Beacons – Our Website may contain “web beacons” (also know as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party. Web beacons also may be used to track whether you have opened an HTML email. When the email is opened, a part of the code that makes up the HTML page calls a web server to load the web beacon that then generates a record showing that the email has been viewed. Web beacons may also recognize when the email was opened, how many times it was forwarded and which URLs (links within the email) were clicked. IP Addresses - When you visit and interact with the Website, SU2C and third parties with whom we have contracted to provide services for us may collect Internet Protocol addresses (each an “IP Address”), as well as browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and page navigation. An IP Address is a unique identifier number that certain electronic devices use to identify and to communicate with each other on the Internet; your Internet Service Provider automatically assigns an IP Address to the computer that you are using. We gather this information to track website visitor movement in the aggregate, and to gather broad demographic information for aggregate use. Our goal in gathering this information is to learn how our customers and the public are using our service. We may use this information to enhance our Website or for other lawful purposes. Additionally we also use IP addresses to identify a users location and, when appropriate, to redirect them to a country-specific website. Do Not Track - Every time your computer sends or receives information over the Web, the request begins with some short pieces of information called “headers.” These headers include information like what browser you are using, what language your computer is set to, and other details. The Do Not Track technology provides individual users with the ability to include a simple, machine-readable header indicating that they don’t want to be tracked, and sends a signal to Web sites’ visited requesting that the website disable either its tracking or cross-site user tracking of an individual user. Currently, various browsers – including Internet Explorer, Google Chrome, Firefox, Opera and Safari – offer a “do not track” option. Presently, there is no consensus on how Do Not Track should be interpreted, and no common or accepted industry standard for implementing. Consequently, please note that SU2C’s Website does not currently respond to browsers’ Do Not Track signals, and as such your activities will be tracked, regardless of whether you have opted to enable the Do Not Track option offered by your browser.


We may disclose all of the information (described herein) that we collect, as stated in this Privacy Policy including in accordance with the terms set forth in this section We may also use the information we collect from you for ongoing communications related to the various activities of SU2C Canada. Otherwise, we do not reveal personally identifiable information about you to third parties for their independent use unless: (1) you expressly authorize SU2C Canada to do so, (2) it is necessary to allow SU2C Canada and it’s service providers or agents to provide services on SU2C Canada’s behalf, (3) in order to provide products or services to you, (4) it is disclosed to entities that perform marketing or data aggregation services for SU2C Canada, (5) it is necessary in connection with a sale of all or substantially all of the assets of SU2C Canada or the merger of SU2C Canada into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which SU2C Canada is not the survivor, (6) otherwise as SU2C Canada is required or permitted to do so for any or all of the following reasons: (i) to comply with a subpoena, legal process, government request or any other legal obligation, (ii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of the Website or our network, and/or (iii) to protect the rights, privacy, property, business, or safety of SU2C Canada, their partners and employees, the visitors of the Website, or the public.

Also, please note that if you opt to make a donation in connection with SU2C’s promotion with American Airlines in which donors receive AAdvantage® bonus miles in return for their donation, SU2C will share the information we collect from you - including your name, email address, American Airlines AAdvantage account information, and your donation amount – with American Airlines.


We do not knowingly collect, use, or disclose personally identifiable information about visitors less than 13 years of age. If you are under the age of 13, you must ask your parent or guardian to assist you while accessing/viewing this Website. If you are the parent or guardian of a child under 13 years of age and believe that they have disclosed personally identifiable information to us, please contact us at .(JavaScript must be enabled to view this email address) so that we may delete your child’s information.


We maintain administrative, technical and physical safeguards for the Website designed to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of the personal information that we collect from you. We restrict access to personal information collected about you on the Website to our employees, our affiliates’ employees, those who are otherwise specified in this Privacy Policy, or others who need to know that information to provide services to you or in the course of conducting our business operations or activities. When we no longer need your personally identifiable information, we destroy it by permanently deleting the associated records. If your personally identifiable information is shared - whether by us or on behalf of us through a vendor - we will do so by secure means. However, no website, application or transmission can guarantee security. Thus, while we have established and maintain what we believe to be reasonable procedures to protect the confidentiality, security, and integrity of personally identifying information obtained through the website and we strive to protect your personal information and have asked our third-party vendors to do the same, we cannot ensure or warrant the security of any information you transmit to us. Therefore, you understand, acknowledge, and agree that you transmit certain personal information over this website at your own risk.


We do provide links to social media sites, including Facebook and Twitter. Please be aware that we have no affiliation with these other parties, and cannot control and are not responsible for the information collection, use, and disclosure practices of such sites; we encourage you to review and understand their privacy practices and policies, if any, before providing any personally identifying information to them or using any of their services. We are not responsible for the content or information of these sites, any products or services that may be offered through them, or any other use of the sites.


To the extent required by law, we provide you with reasonable access to the personally identifiable information you provide to us. If you believe that any of the personally identifiable information that you have submitted through our Website is no longer accurate, or you wish to make any updates or changes, you may do so by contacting us at .(JavaScript must be enabled to view this email address). Upon appropriate request and if commercially reasonable, we will update or amend your information, and we reserve the right to use information obtained previously to verify your identity or take other actions that we believe are appropriate and lawful. If we reasonably believe that a change is warranted, we will endeavor to comply with your request as soon as reasonably practicable. Please note we may need to retain certain information for record keeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed from such locations.


We do not represent or warrant that the Website, or any part thereof, are appropriate or available for use in any particular geographic location. If you choose to access our Website, you do so on your own initiative and at your own risk, and are responsible for complying with all local laws, rules, and regulations applicable in your jurisdiction. Please note that the Website is hosted in the United States and is governed by United States law. If you are visiting the Website from outside the United States, please be aware that your information may be transferred to, stored and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Website, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this privacy policy.


If you have any questions or concerns about our Privacy Policy or data processing, please contact us at .(JavaScript must be enabled to view this email address).


We reserve the right to revise this Privacy Policy at any time by updating this posting. Please check back regularly and to see if there have been any changes to this policy, which you can determine by reviewing the Effective Date listed below. By continuing to use the Website after those changes become effective, you agree to be bound by the revised Privacy Policy.


This Privacy Policy is effective as of September 7, 2016.